Backbone is published by Publimedia Communications Inc. The print magazine was distributed six times a year. It is based in North Vancouver, British Columbia. Its stated average readership was 306,000. The first print issue of the magazine was released in January 2001. For many years during the print magazine's run, it was the only magazine focused on Canadian business and technology. On 13 March 2015 the magazine's publisher and founder, Steve Dietrich, announced the print publication would cease, but that the website would continue. The last print issue was published in March 2015. A decline in advertising revenue was stated by Dietrich as the prime reason. Backbone's website continues to publish news, event listings, press releases, and blog posts.