KFC (Kentucky Fried Chicken) was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky, during the Great Depression. Sanders identified the potential of restaurant franchising, and the first "Kentucky Fried Chicken" franchise opened in Salt Lake City, Utah, in 1952. +more
KFC was one of the first fast-food chains to expand internationally, opening outlets in Britain, Mexico, and Jamaica by the mid-1960s. Throughout the 1970s and 80s, KFC experienced mixed success domestically, as it went through a series of changes in corporate ownership with little or no experience in the restaurant business. +more
In 1997, PepsiCo spun off its restaurants division as Tricon Global Restaurants, which changed its name to Yum! Brands in 2002. Yum! has proven to be a more focused owner than Pepsi, and although KFC's number of outlets has declined in the US, the company has continued to grow in Asia, South America, and Africa. +more
Origin of Kentucky Fried Chicken (KFC)
Harland Sanders was born in 1890 and raised on a farm outside Henryville, Indiana. His father died in 1895, and to make ends meet his mother took work at a canning plant. +more
In 1934, Sanders took over the lease of the Pure Oil filling station on the other side of the road, due to its greater visibility for motorists. He then began to sell fried chicken. +more
Sanders was dissatisfied with the 35 minutes it took to prepare his chicken in an iron frying pan, but he did not want to deep fry. Although a much faster process, in Sanders' opinion it produced dry and crusty chicken that was unevenly cooked. +more
After being recommissioned as a Kentucky colonel in 1950 by Governor Lawrence Wetherby, Sanders began to dress the part, growing a goatee and wearing a black frock coat (later switching to a white suit), a string tie, and referring to himself as "Colonel". His associates went along with the title change, "jokingly at first and then in earnest", according to biographer Josh Ozersky.
Early franchisees of KFC
The Sanders Court & Café generally served travelers, so when the route planned in 1955 for Interstate 75 bypassed Corbin, Sanders sold his properties and traveled the US to market his chicken concept to restaurant owners. Independent restaurant owners would pay four cents on each chicken sold as a franchise fee (later increased to five cents), in exchange for Sanders' "secret blend of herbs and spices", his recipe and method, and the right to advertise using his name and likeness. +more
Rodney L. Anderson, a sign painter from Roy Utah who was hired by Harman, coined the name "Kentucky Fried Chicken". +more
As a franchise-led operation, KFC's success depended on the work of the early franchisees, and Harman has been described as the "virtual co-founder" of the chain by Sanders' biographer. Harman trademarked the phrase "It's finger lickin' good", which was eventually adopted as a slogan across the entire chain. +more
By 1956, Sanders had six or eight franchisees, including Dave Thomas, who eventually founded the Wendy's restaurant chain. Thomas developed the rotating red bucket sign, was an early advocate of the take-out concept that Harman had pioneered, and introduced a bookkeeping form that Sanders rolled out across the entire KFC chain. +more
In 1956, Sanders moved the company headquarters from Corbin to Shelbyville, Kentucky, which offered superior transport links through which he could distribute his spices, pressure cookers, take-out cartons and advertising material to franchisees.
In the 1960s, John Wayne Gacey purchased some KFC franchises; abused some of his workers around this time and would start his murder spree later.
Sale by Sanders and rapid growth
KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. In 1960 the company had around 200 franchised restaurants; by 1963 this had grown to over 600, making it the largest fast food operation in the United States. +more
Lacking sufficient funds himself, Brown convinced the financier Jack C. +more
Massey and Brown introduced standardization to the fragmented company. After visiting Pete Harman's operations in Utah, they began to implement the stand-alone take-out model across the entire chain. +more
Despite selling the company, Sanders retained significant moral authority over executives and franchisees and made his feelings clear when he disagreed with corporate decisions. When Massey moved company headquarters from Kentucky to Nashville, Tennessee, Sanders was quoted as saying, "This ain't no goddam Tennessee Fried Chicken, no matter what some slick, silk-suited son-of-a-bitch says". +more
KFC had become the sixth largest restaurant chain in the US by sales volume by 1967, and 30 percent of sales were take-out. Brown felt that the company had to expand quickly, or else emerging rivals such as Church's Chicken would steal the company's lead; 863 outlets were opened in 1968. +more
Massey resigned as chairman of the company in March 1970, and Brown took over his role. The chain had reached 3,000 outlets in 48 countries by 1970, but expansion was often chaotic and poorly executed. +more
Heublein and strained relations with Sanders; R. J. Reynolds
Once too large for Sanders to manage, Kentucky Fried Chicken grew to overwhelm John Y. Brown as well. +more
Meanwhile, Church's Chicken had encroached on KFC's market share with its offer of indoor seating and its "Crispy Chicken" product. KFC introduced its own "Extra Crispy Chicken" in 1972. +more
::::My God, that gravy is horrible! They buy tap water for 15-20 cents a thousand gallons and then they mix it with flour and starch and end up with pure wallpaper paste . +more
The outburst prompted a KFC franchisee in Bowling Green, Kentucky, to unsuccessfully attempt to sue Sanders for libel. In 1973, Heublein attempted to sue Sanders after he opened a restaurant in Shelbyville, Kentucky, under the name of "Claudia Sanders, the Colonel's Lady Dinner House". +more
Heublein had no previous experience in the operation of fast food outlets. Overconfidence led KFC to fail in such overseas markets as Hong Kong, which the company abandoned in 1975 after two years in operation. +more
Heublein appointed Michael A. +more
Sanders died in 1980 from pneumonia at the age of 90, having continued to travel 200,000-250,000 miles a year up to this time, largely by car, promoting his product. By branding himself as "Colonel Sanders", Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising.
There were 5,800 KFC outlets worldwide by 1983, located across 55 countries. That year, General Cinema Corporation acquired 18 percent of Heublein, who, fearing a hostile takeover, approached +more
Acquisition by PepsiCo
In July 1986, Reynolds sold KFC to PepsiCo for a book value of $850 million (around US$1. 8 billion in 2013). +more
PepsiCo's acquisition was seen by some analysts as a means for the company to increase its soft drinks sales. PepsiCo chairman +more
In November 1987, KFC became the first Western restaurant chain in China, with an outlet in Beijing. In 1989, first quarter sales at KFC rose 30 percent to US$280 million. +more
International growth and franchisee disputes under John Cranor III
In August 1989, Cranor proposed amendments to the existing 1976 contract for US franchisees: PepsiCo could take over weak franchises, existing restaurants would not be safeguarded against competition from new outlets, and PepsiCo would have the right to increase royalty fees. The contract proved controversial amongst franchisees, who countered with a lawsuit, and the issue was not resolved until 1996. +more
Cranor spent $42 million restructuring the company's operations worldwide. He invested an additional $50 million to refurbish outlets and $20 million on a new computer system to link outlet cash registers to the kitchen, drive-through window, manager's office and company headquarters. +more
In March 1991 the KFC name was officially adopted, although the chain was already widely known by that initialism. The change was advised by the Schechter Group brand consultancy agency. +more
The early 1990s saw successful major products launched throughout the chain, including spicy "Hot Wings" (launched in 1990), popcorn chicken (1992), and, outside the US, the "Zinger", a spicy chicken fillet burger (1993). In 1993, rotisserie style chicken, under the name "Colonel's Rotisserie Gold", was introduced at over 30 percent of US outlets. +more
In June 1991, Singapore was chosen for the launch of the first-ever KFC breakfast menu. Products included chicken, omelettes and scrambled eggs, sold under the "Colonel's Country Breakfast" banner. +more
While the US division struggled, becoming the weakest part of PepsiCo's restaurants division, elsewhere sales boomed, with particular success in Japan. By 1992, almost half of company turnover came from outside the US. +more
David Novak appointed President
By 1994, KFC had a total of 9,407 outlets worldwide, including 5,149 outlets in the US, and over 100,000 employees. That year, the chain began to struggle after competitors such as McDonald's introduced value menu offerings. +more
In 1995, Novak introduced two successful new products- Crispy Strips (breaded strips of chicken) and the chicken pot pie- the chain's first major new product launches in almost two years. Novak credits an improved, more "open" relationship with franchisees for the introduction of the two new items: Crispy Strips were invented by an Arkansas franchisee, and the pot pie was similarly developed alongside franchisees. +more
In 1996 the company repaired its relationship with its franchisees by immediately dropping the most contentious of the contract terms that had been proposed by chairman John Cranor five years previously. The 1976 contract was restored, including the 1. +more
Spin-off as Tricon (later Yum! Brands)
In August 1997, PepsiCo spun off its poorly performing restaurants division as a public company valued at US$4. 5 billion (around US$6. +more
Since the turn of the 3rd millennium, fast food has been criticised for its animal welfare record, its links to obesity and its environmental impact. Eric Schlosser's book Fast Food Nation (2002) and Morgan Spurlock's film Super Size Me (2004) reflected these concerns. +more
Tricon was renamed Yum! Brands in May 2002. In that year, the chain had to contend with Burger King's launch of the Chicken Whopper, as well as fried chicken offerings from the Domino's and Papa John's pizza chains. +more
In 2009, KFC International launched the Krusher (Krushem in some markets) line of frozen beverages. The product was an attempt to introduce a between-meals snack to KFC, and was marketed towards teenagers. +more
By December 2013, there were 18,875 KFC outlets in 118 countries and territories around the world. KFC is the second largest restaurant chain in the world by sales after McDonald's.
In April 2014, Yum! announced that first quarter KFC sales had risen by 11 percent in China, following a 15 percent fall in 2013.
In July 2014, Chinese authorities closed down the Shanghai operations of the OSI Group, amidst allegations that it had supplied [url=https://kfcfranchisee. com]KFC[/url] with expired meat. +more
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