List of most-viewed online videos in the first 24 hours

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Albert Flores

This list contains the online videos, music videos, and film trailers that have received the most views within 24 hours of release. Video views are generated from different online platforms such as Facebook, iQIYI and YouTube.

Top videos

Film trailers and music videos are excluded here. Chinese production company and video platform service iQIYI has released four of the top ten most-viewed videos.

RankTitleUploader / artistPlatformViews (millions)Release date
1Double WorldiQIYIiQIYI400. 0July 24, 2020
2Rings prankParamount PicturesFacebook200. +more0January 23, 2017
3Fashion show in ShanghaiLouis VuittonMultiplecenter | 158. 0+November 17, 2021
4Eva. StoriesMati and Maya KochaviInstagram120. 0May 1, 2019
5Idol Producer Episode 1iQIYIiQIYI100+January 19, 2018
6The Rap of China Episode 1iQIYIiQIYI100+June 24, 2017
7The Lost TombiQIYIiQIYI100. 0June 12, 2015
7Under the DomeChai JingMultiple100. 0February 28, 2015
9Will Smith smacks Chris Rock (uncensored)The GuardianYouTube59+March 28, 2022
10Chewbacca Mask LadyCandace PayneFacebook50. 0May 19, 2016
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Top music videos

Out of the top ten most-viewed music videos, two artists have more than one video listed: BTS has five and Blackpink has three, not including one from Blackpink member Lisa.

In September 2019, YouTube changed their policy on video view counts and excluded paid advertising views from future 24-hour statistics.

RankTitleArtistPlatformViews (millions)Release date
1. +more"Butter"BTSYouTube108. 2May 21, 2021
2. "Dynamite"BTSYouTube101. 1August 21, 2020
3. "Pink Venom"BlackpinkYouTube90. 4August 19, 2022
4. "How You Like That"BlackpinkYouTube86. 3June 26, 2020
5. "Ice Cream"Blackpink and Selena GomezYouTube79. 0August 28, 2020
6. "Boy with Luv"BTS (YouTube74. 6April 12, 2019
7. "Lalisa"LisaYouTube73. 6September 10, 2021
8. "Permission to Dance"BTSYouTube72. 3July 9, 2021
9. "Life Goes On"BTSYouTube71. 6November 20, 2020
10. "Me!"Taylor Swift (YouTube65. 2April 26, 2019
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Historical record holders

The following table lists the videos that held the record for YouTube's most-viewed music video in the first 24 hours, from January 2012 to the present.

"Stupid Hoe"Nicki Minajcenter | 4. 8January 20, 2012center
"Where Have You Been"Rihannacenter | 4. +more9April 30, 2012center
"Boyfriend"Justin Biebercenter | 8. 0May 3, 2012center
"Beauty and a Beat"Justin Bieber (center | 10. 6October 12, 2012center
"Gentleman"Psycenter | 36. 0April 13, 2013center
"Look What You Made Me Do"Taylor Swiftcenter | 43. 2August 27, 2017center
"Idol"BTScenter | 45. 9right | August 24, 2018center
"Thank U, Next"Ariana Grande55. 4November 30, 2018center
"Kill This Love"Blackpinkcenter | 56. 7right | April 4, 2019center
"Boy with Luv"BTS (center | 74. 6right | April 12, 2019center
"How You Like That"Blackpinkcenter | 86. 3right | June 26, 2020center
"Dynamite"BTScenter | 101. 1right | August 21, 2020center
"Butter"BTScenter | 108. 2right | May 21, 2021center
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Controversy

In July 2019, there was some controversy regarding the legitimacy of YouTube's 24 hour records, after Indian hip hop rapper Badshah's song "Paagal" received 75million views in 24 hours, and surpassed the viewership record of "Boy with Luv" by K-pop group BTS and American singer Halsey. YouTube did not congratulate Badshah like it did for previous record holders and later released a statement that Badshah's record label, Sony Music India, had purchased advertisements from Google and YouTube that embedded the video or directed fans to it in some way. +more It also emerged that this is a common practice in the global music industry, and similar methods had also been used by the record labels of previous record holders such as Ariana Grande, Blackpink and Taylor Swift, thus casting doubt on some of the past 24-hour viewership records on YouTube. On September 13, 2019, YouTube announced that their charts will no longer include paid advertising views. In a statement to Forbes the following day, the platform also confirmed that "Based on our long-time criteria, Badshah did not qualify for our 24 hour debut records list".

Top trailers

Walt Disney Studios has released seven of the ten most-viewed movie trailers. Five are for films belonging to the Marvel Cinematic Universe, excluding Spider-Man: No Way Home, which was released by Sony Pictures Releasing.

RankProductionTypeDistributorViews (millions)Release date
center | 1. Spider-Man: No Way HomeTeaser trailerSony Pictures Releasing355. +more5right | August 23, 2021
center | 2. Avengers: EndgameTeaser trailerWalt Disney Studios289. 0right | December 7, 2018
center | 3. Avengers: EndgameOfficial trailerWalt Disney Studios268. 0right | March 14, 2019
center | 4. The Lord of the Rings: The Rings of PowerTeaser trailerAmazon Studios257. 0right | February 13, 2022
center | 5. Avengers: Infinity WarTeaser trailerWalt Disney Studios230. 0right | November 29, 2017
center | 6. The Lion KingTeaser trailerWalt Disney Studioscenter | 224. 6right | November 22, 2018
center | 7. Thor: Love and ThunderTeaser trailerWalt Disney Studioscenter | 209. 0right | April 18, 2022
center | 8. ItTeaser trailerWarner Bros. Picturescenter | 197. 0right | March 29, 2017
center | 9. Avengers: Infinity WarOfficial trailerWalt Disney Studios179. 0right | March 16, 2018
center | 10. MulanTeaser trailerWalt Disney Studioscenter | 175. 1right | July 7, 2019
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Historical record holders

The following table lists the videos that held the record for the most-viewed online trailers in the first 24 hours, from October 2012 to the present.

Iron Man 3Official trailerWalt Disney Studios20. 0right | October 22, 2012
Avengers: Age of UltronTeaser trailerWalt Disney Studios34. +more3right | October 22, 2014
Star Wars: The Force AwakensTeaser trailerWalt Disney Studios55. 0right | November 28, 2014center
Star Wars: The Force AwakensTeaser trailerWalt Disney Studios88. 0right | April 16, 2015center
Star Wars: The Force AwakensOfficial trailerWalt Disney Studios112. 0right | October 19, 2015center
Fifty Shades DarkerOfficial trailerUniversal Pictures124. 0right | September 13, 2016center
Beauty and the BeastOfficial trailerWalt Disney Studios127. 6right | November 14, 2016center
The Fate of the FuriousOfficial trailerUniversal Pictures139. 0right | December 11, 2016center
ItTeaser trailerWarner Bros. Picturescenter | 197. 0right | March 29, 2017
Avengers: Infinity WarTeaser trailerWalt Disney Studios230. 0right | November 29, 2017
Avengers: EndgameTeaser trailerWalt Disney Studios289. 0right | December 7, 2018
Spider-Man: No Way HomeTeaser trailerSony Pictures Releasing355. 5right | August 23, 2021
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