The 2G 7280 "lipstick" phone is a mobile telephone model supplied by Nokia. It supports GSM, SMS, MMS, HSCSD, GPRS, and SyncML. It has a VGA camera. Its design features a slider end and a Navi-Spinner in the place of a keypad. As part of Nokia's "Fashion Phone" line, it has black, white and red styling, and a screen that fades to a mirror when inactive. Fortune Magazine listed it as one of the best products of 2004 while its design was praised by the jury in the iF product design awards for 2005. The battery could only be replaced by an authorised service center.
Adverts for the Nokia Fashion Collection were directed by photographer David LaChapelle. There are a total of 3 versions of the commercial, each featuring one of the 3 phones including the Nokia 7280. +more The others are Nokia 7260 and 7270.
It was succeeded by the Nokia 7380 which was released in 2006.