Not Okay

12 hours ago
Albert Flores

Not Okay is a 2022 American satirical black comedy drama film written and directed by Quinn Shephard. It stars Zoey Deutch as a young woman who desperately wants to be famous and beloved on the Internet, succeeding when she pretends to be a survivor of a bombing. It also stars Mia Isaac, Nadia Alexander, Embeth Davidtz, Karan Soni, and Dylan O'Brien.

Not Okay was released on July 29, 2022, by Searchlight Pictures on Hulu. It received generally positive reviews from critics.



Danni Sanders is an aspiring writer who works as a photo editor for Depravity, an online magazine in New York City. Struggling with both her job and making friends, Danni lies about attending an upcoming writers' retreat in Paris to impress her co-worker Colin, a social media influencer. +more Danni spends the next week posting edited pictures of herself in Paris from her Brooklyn apartment and creates a website for the fake retreat. She gains a modest following on Instagram as a result, which includes Colin. A few days later, Danni posts a edited photo of herself by the Arc de Triomphe, but a few minutes later, several major Parisian landmarks, including the Arc, are bombed by terrorists. To uphold her lie, Danni claims she witnessed the bombing and fakes returning from Paris, joining up with her parents at the airport.

With her parents, co-workers, and online following believing she is a survivor of the terrorist attacks, Danni immediately garners widespread attention and sympathy, leading Danni to lean into the lie. At a trauma support group, she meets and befriends teenage anti-gun activist Rowan Aldren, a school shooting survivor who has a large social media following. +more Inspired by Rowan, Danni writes an article about her "experience" of being in a terrorist attack. This article, which includes the hashtag #IAmNotOkay, goes viral with Rowan's help and propels Danni to fame. Danni grows closer to Rowan, becoming a confidant and sisterly figure to her. Danni is invited to an influencer party with Colin, where they have a brief sexual encounter which is unpleasant for Danni and requires her to take Plan B. She realizes the life of fame she wanted isn’t as desirable as simply being a good person.

Danni is invited to speak at a rally with Rowan. When counter-protestors set off fireworks, Rowan suffers a PTSD attack and is hospitalized. +more Danni, who has been having recurring hallucinations of the Paris bomber, feels increasingly guilty about deceiving Rowan. Meanwhile, Harper, a skeptical co-worker of Danni's, uncovers her deception and gives Danni an ultimatum: either Danni comes clean on her own terms, or Harper will announce the fraud to the world. Danni reluctantly decides to publish a short apology detailing the truth and promising to change. This derails her life quickly; she becomes an online pariah, is fired from her job, has her friendship with Rowan tarnished, is forced to move in with her parents after her address gets leaked online by harassers, and she and her parents receive death threats and harassment in real life. Danni soon deactivates all of her social media accounts.

A month later, Danni is attending a support group for individuals who are victims of online shaming, where she is encouraged to make amends with those she hurt. Danni attends a spoken word event where Rowan speaks about how Danni exploited her, and that she will never be okay with what Danni did, cementing their destroyed friendship, which impresses Danni and earns cheers from the crowd. +more Upon realizing that amends would be for her own benefit rather than for Rowan's, Danni quietly exits the theater.



In June 2021, Zoey Deutch was announced to star in the film, with Quinn Shephard directing from a screenplay she wrote, with Searchlight Pictures set to produce, and Hulu distributing. In August 2021, Dylan O'Brien, Mia Isaac, Embeth Davidtz, Nadia Alexander, Tia Dionne Hodge, Negin Farsad, Karan Soni and Dash Perry were announced to star in the film.

Principal photography began in July 2021 in New York City. Filming wrapped on September 12, 2021.


The film was released on July 29, 2022, on Hulu in the United States, on Disney+ internationally and on Star+ in Latin America. It was originally scheduled to be released on August 5, 2022, before it was moved up a week.


Audience viewership

Accoridng to TV Time, Not Okay was the 9th most anticipated film of July 2022. According to the streaming aggregator Reelgood, Not Okay was the 4th most watched program across all platforms, during the week of August 5, 2022. +more According to Whip Media, Not Okay was the 10th most watched movie across all platforms, in the United States, during the week of August 5, 2022 to August 7, 2022.

Critical response

On Metacritic, the film has a weighted average score of 62 out of 100 based on 24 critics, indicating "generally favorable reviews."

Lena Wilson of The New York Times found that the film succeeds to highlight some of the negative aspects of social media on people's mental health, and stated it manages to develop Zoey Deutch's character, notably across her mental health struggles, but said the movie lacks narrative finesse. Adrian Horton of The Guardian rated the movie 3 out of 5 stars and found it to be a solid social media film, praising Deutch's performance for depicting anxiety and vanity across her character, and found the ending to be sharp, while saying the film's weaknesses reside in its looseness of tone and time. +more Jennifer Green of Common Sense Media rated the film 3 out of 5 stars, complimented the depiction of positive messages, citing honesty and the movie's take on the negative aspects of fame, while noting the diverse representations across the characters. Brian Tallerico of RogerEbert. com rated the movie 2. 5 out of 4 stars and found it to be an entertaining comedy drama, complimenting Deutch and Mia Isaac for their performances, but found that the script restrains itself from depicting a truly dark satire.

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