The Habit Burger Grill is an American fast casual restaurant chain that specializes in charbroiled hamburgers. The company also sells other typical fast-casual fare. +more Its headquarters are in Irvine, California.

In March 2020, Yum! Brands, the parent company of KFC, Pizza Hut, Taco Bell and Wingstreet, acquired The Habit Burger Grill.



The Habit Burger Grill was founded on November 15, 1969, in Santa Barbara County, California as a family-owned business.

In 1980, Brent and Bruce Reichard purchased the original location in Goleta. A second location opened in Ventura in 1996 and they gradually grew the chain to twenty-four units in Southern California.

In 2007, KarpReilly, a private equity firm, acquired a majority ownership in the company and began to rapidly expand the chain, including franchising. Not included in the sale were the eight locations in Santa Barbara County, California, which remained under the ownership of the Reichard brothers.

In 2014, Habit had 109 locations either open for business or under construction, including an expansion into Seattle. At that time, the company was one of the fastest-growing fast food chains in the United States, with a 40% sales increase from 2012 to 2013. +more In November 2014, the company raised $83. 7 million in an initial public offering. The share price immediately doubled. By 2016, growth had slowed significantly, in line with the burger business.

In 2017, the company announced plans to expand into the United Kingdom with 30 restaurants.

In March 2020, Yum! Brands, the parent company of Taco Bell and KFC, acquired Habit. The brothers decided to retire and sell their remaining restaurants to Yum! Brands in 2020. +more The operations shifted in March 2022.


As of September 2021, Habit Burger Grill currently has over 300 locations, mostly in California, as follows:

Location# of locations
New Jersey12
North Carolina2
South Carolina1
Washington State10

The company also has a fleet of nine food trucks.


In mid-2014, The Habit's "Charburger" was named the best burger in America by Consumer Reports, a nonprofit organization dedicated to unbiased product testing, scoring an 8.1 out of 10 among 53,745 participants.

Companies formerly listed on the Nasdaq

2020 mergers and acquisitions

Fast-food chains of the United States