Behind many favourite brands and well-established enterprises are marketing professionals who can convert any tough sell into a lucrative business opportunities.

Transform into a marketing mastermind behind the growth of some of the world’s most influential companies with the University of Roehampton’s MSc Global Marketing.

Over two-years of flexible study, you’ll arm yourself with a thorough understanding of modern marketing theory and practices, blending strategic insights with hands-on operational skills to drive your success on the global stage.

Equip yourself with strategic marketing and global brand management insights

On this master’s degree, you’ll develop a deep understanding of how global companies craft and execute marketing strategies to build powerful brands. By exploring market segmentation, positioning, and the marketing mix, you’ll learn the essentials for creating customer value and sustaining competitive advantages.

You'll also gain hands-on experience in managing and innovating brands across diverse markets, along with mastering the digital tools reshaping marketing today.

Stand out a versatile marketing professional

As part of this comprehensive online degree, you’ll refine your skills across essential business foundations. From understanding how to adjust corporate strategy based on financial performance metrics to cultivating change throughout your organisation, you’ll emerge a multi-facted graduate capable of ready for the challenges of the global marketplace. 

Enhance your expertise with a real-world business research or consultancy project

As part of your degree, you’ll tackle an identified business problem, critique it, and offer a theory-driven solution. This module provides a valuable opportunity to apply your knowledge and theory to real-world challenges, either through consultancy for a specific organisation or applied research addressing pressing business issues.

Advance your career at a top-ranked business school

With their cutting-edge digital learning platforms, comprehensive learning modules, unmatched student support, and widespread global alumni network, Roehampton has propelled itself into top 10 status. 

Ranked in the top 15% of young universities worldwide (Times Higher Education Young University Rankings), Roehampton is a university of choice for modern day business leaders.

Grow online with industry experts at the University of Roehampton

Roehampton’s Online MSc in Global Marketing programme has been engineered for the everyday working professional. No matter where you are in the world, you’ll be able to progress your studies – and your career – with flexible learning options that fit seamlessly into your busy schedule, providing you with the tools and knowledge to advance in the global business arena. 

You'll collaborate with industry-leading educators and seasoned experts on modules that challenge your critical thinking, develop essential skills, and foster practical application. Plus, you'll benefit from personalised guidance and unmatched support throughout your online journey.

What career opportunities could this degree unlock?

Upon completing your advanced online qualification from the University of Roehampton, you’ll walk away ready to take on a range of roles within and across industries, including:

• Global Marketing Manager: Develop and execute marketing strategies for international markets.

• Brand Manager: Oversee and enhance global brand positioning and identity.

• Digital Marketing Manager: Lead digital campaigns across global platforms to drive online engagement.

• Market Research Analyst: Analyse global market trends to inform strategic marketing decisions.

• Strategic Marketing Consultant: Advise companies on global marketing strategies and brand management.

Is this a part-time or full-time degree?

This 180-credit MSc is a part-time degree that spans two years. Each 20-credit module runs for about 10 weeks, challenging you to stretch your professional skills and gain real-world applications you can immediately use on the job. 

You’ll work through a variety of assessments, collaborate with a global network of peers, and engage in interactive discussions, all designed to deepen your expertise and broaden your perspectives.