Your brand is simply your reputation

Branding has been a hot word in marketing for many years, and for good reason — a strong brand can help make sales that a weaker brand wouldn’t be able to make.

Somewhat related are your Google search results. When people search for you, the items that come up matter – a lot. The more you can control them, the better you’ll appear. You can’t directly control reviews and conversations, but you can do a lot of work to help ensure that those show positive sentiment toward your company.

When business professionals say they want to “enhance their brand” or “build brand equity,” they almost always mean “improve their reputation.”