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Video is evolving from an add-on to a necessity
Video consumption is spurred by the pandemic, but screen time has risen consistently over the years.
Eras of video
- Television: limited production access, extensive budget and planning
- YouTube: no time constraints, anyone can be a creator
- Tik Tok: one minute or less, accessible to anyone with a smartphone
- Algorithm-driven discovery creates extremely personalized content
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Conferences and health appointments can be made virtual
- Chinese platforms make digital classrooms more engaging for young students
- Teachers can give “rewards” and real-time quizzes for immediate feedback
- Video e-commerce offers interaction between host and customer
- Virtual classes like piano lessons are accessible and cheap
Market opportunities
- Video-first platforms: upgrade and make experiences more efficient
- Video integration with APIs: add functionality with simple tools
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