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Impact bias is the tendency to overestimate the hedonic impact of future events.
For example, consider two groups of people where one group won the lottery, and the other group became paraplegics. Data shows people of both groups are equally happy a year after the event.
A recent study suggests that major life traumas that happened over three months ago had no impact on happiness.
In 1642, Sir Thomas Brown wrote that he is the happiest man alive. "I have that in me that can convert poverty to riches, adversity to prosperity, and I am more invulnerable than Achilles. Fortune hath not one place to hit me. "
All humans have the same remarkable notion. We can think of it as a psychological immune system that helps us change our views of the world so we can feel better about the world in which we find ourselves.
In our society, we strongly believe that synthetic happiness is of an inferior kind. However, synthetic happiness is as real and enduring as natural happiness.
Studies show that when we get what we didn't want, our liking for the owned object increases and our liking for the unowned object decreases. That's the synthesis of happiness.
All human beings have this capacity to synthesize happiness, but some can do it more effectively.
The psychological immune system works best when we are totally stuck because then we will find a way to be happy with what we have. When we still have options available, we will always wonder if we have made the best choice.
In a Harvard study, students could join one of two photography courses where they can also develop two of their best photos, one for them and the other for headquarters.
Sixty-six percent of students preferred the course where they could change their minds, meaning they chose to be deeply dissatisfied because they didn't understand the conditions under which synthetic happiness grows.
William Shakespeare said, "Tis nothing good or bad but thinking makes it so.
Adam Smith, the father of modern capitalism, said, "The great source of both the misery and disorders of human life seems to arise from overrating the difference between one permanent situation and another... The person under the influence of any of those extravagant passions is not only miserable in his actual situation, but is often disposed to disturb the peace of society in order to arrive at that which he so foolishly admires."
Our desires are often overblown. Of course, some things are better than others, but when our preferences drive us too hard and too fast because we overrate the difference between the two, we risk sacrificing things of real value.
When our ambition is bounded, we're prudent and thoughtful. When our ambition is unbounded, it can lead us to lie, steal, cheat, and hurt others.