How to Create and Evaluate your Business Strategy for Success

• Describe your business right now. What words express exactly where you feel you are? Brainstorm and just jot down what comes to mind.
• Make a list of the main services/products you offer
• What is selling well?
• What isn’t selling well?

• What is your turnover?
• What is your current end-of-year profit?

• How many customers do you have?
• Where do they come from?
•  What kind of profile do they have?
• Who are your best customers?
• Who are your worst customers?

• What are the key strengths your business has?
• What are the key skills contained within this business?

• How do you feel about your business?
• What do you find difficult?
• What is it that you like and enjoy?

You will need to be honest with yourself and focus on the facts. This may involve some detail that you haven’t paid attention to for a while. You will need to be disciplined as you gather this information. Don’t rely on guesswork or gut feeling. Get the specifics as it is these details that will form the bedrock from which you can move forward. If you want to grow your business you will need to know exactly where you are starting from.