ASMR Videos Are the Biggest YouTube Trend You've Never Heard Of

ASMR (autonomous sensory meridian response), which was coined in 2010, is a soothing, frequently tranquil feeling that originates on the scalp and spreads down the body. It is activated by calm sights and noises such as whispers, accents, and crackles, and is also known as "brain massage."

Though most people connect YouTube with visual material, sound-oriented videos are resonating with millions of users.

The noises of alerts, notifications, and pings send shivers down our spines. However, many customers use technology, particularly video, to unwind. On YouTube, there is a whole world of music production aimed to make you feel happy. Sound a little specialized? It isn't. ASMR is the most popular trend you've never heard of.

In a YouTube video, George Hamilton, who plays Colonel Sanders, talks about pocket squares and appreciates the sounds of KFC's new crispy fried chicken.