What it takes to grow a startup

Standing out in the entrepreneurial world is a task that requires dedication, we will always have competition and new ventures emerging day by day.

You must make clear the objectives and competitive advantages of your product to stand out and awake the interest of everyone.

Startup competitions should be part of all startup's strategy.

Participating improves your pitching skills, in addition to putting the spotlight of investors on your product, having potential clients inside and recruiting talent interested in collaborating with your company.

In addition to having the opportunity to discover new markets and open horizons, it is important to consider the experience and coaching that you receive prior to each.

In some events, you are assigned a trainer, and it is essential to follow their recommendations to be able to correctly express the value of your project in two or three minutes.

Preparation becomes relevant, as you own the product, you can omit appealing information.

Over the past year and so far this year, we have had some events such as the Pitch Competition at Web Summit (Lisboa, PT); Inventures Pitch Competition (Alberta, CAN), Pitch Competition in Latinas In Tech Summit , Women STEMpreneurs Competition, Web Summit and more, in all of them we have been selected and the HR-Tech industry has done very well. And raises the interest of many companies and investors, even having some already closed for our next capital raising. We are very grateful for the invitation and the opportunity to participate in each competition.

Hitch’s main challenge in this type of initiative is facing unknown markets without having any idea what solution they are looking for.

It is not about selling something that does not exist, the objective is to find in those two/three minutes a feed with the audience that is attractive to them and convince them that you have the right solution for the moment they live.

Knowing the universe of your industry is fundamental, it gives you a long-term perspective and allows you to think about a future in an expansion in different latitudes.

Preparation is the cornerstone of startup contests, if you arrive with confidence in your product and practice with externals, it will always give you good results.

Having preparation with an external party is the most recommendable, they give you a different perspective and areas of opportunity for your product.

The way an external third party receives it is the way the jury and the public will receive it.

The most important thing is to convey to your team, the people that build the product, the impact that they can have, it is a recognition of everyone’s effort and what they build day by day.

Sales and customers are not everything, the most valuable thing is the satisfaction of the team and the validation of active or potential users.