How to Create an Effective Career Brand - Thrive Global

"Making promises and keeping them is a great way to build a brand."

You may excel as a project manager, marketer, scientist or astronaut but would anyone know?

Sharing specific examples of some challenges you’ve faced, and what resulted from your efforts builds your credibility.

Even if you don’t have 10,000 readers, it’s an invaluable form of credibility when a potential client mentions a problem they’re having, and you can tell her, 'I just wrote a piece about that — let me send it to you' - Dorie Clark.

A more accurate measure of your value is the perception held by others. Ask trusted members of your network for an example of when they’ve seen you at your best and the strengths they noticed you using. 

What sets you apart from the thousands of others in your field? 

Your branding is more than a collection of facts. It’s an opportunity to express your passion and own your differentiation.