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Mathematics dictates that you should take 37% of the time or options you have to simply look and after that, you should commit to the first option that is better than everything you’ve seen so far.
That’s the point at which you have the highest chance—in a display of mathematical symmetry, it’s a 37% chance—of making the best choice.
The 2 systems of the brain that wok during decision making:
At times, these systems are at odds with each other, but research shows it's always best to trust an algorithm than your own gut.
There are a few biases they don't address:
Snap judgments are most accurate if these things are present: experience and expertise. In other words, we must train our intuition.
This works best if you're a novice, as an expert generally won’t need to delay a decision.
Take into considerations these things: