Be More Persuasive by Telling Compelling Stories

Changing the way someone thinks or acts requires confrontation. And people don’t usually like that.

But when you tell a story—something people connect with—it can change the reaction you get.

1. It removes direct confrontation: you’re laying out a scenario for people to follow
2. It forces the listener to take part in the story: they will place themselves in the story and see themselves doing what the successful person in the story did.

1. Identify the desired behavior change.
2. Find the benefits of the change.
3. Stoke fear to instigate the change.
4. Identify major objections.
5. Find stories and examples to weave together.

We are motivated to take action by 2 drivers:

• The anticipation of a gain.
• Fear of a loss.