Neuroeconomics

Academic work by George Loewenstein, Scott Rick, and Jonathan D. Cohen

Neuroeconomics combines the different fields of economics, psychology, biology, and neuroscience. It studies how the psychological and biological aspects of the human brain and the nervous system create an impact on economic decision-making and consumer behavior.

https://doi.org/10.1146/annurev.psych.59.103006.093710