Exponential Organizations

1. Digitized
2. Deceptive
3. Disruptive
4. Dematerialize
5. Demonetize
6. Democratize

Any technology that becomes Digitized enters a period of Deceptive growth. Such a rapid rise describes the third D, Disruptive. And once a technology become disruptive it Dematerializes - which means that you no longer physically carry around devices. All of them have dematerialized as apps. And once that happens, the product or service Demonetizes. The final step to all this is Democratization. 30 years ago if you wanted to reach a billion people you needed employees in one hundred countries. Today you just need an app.

Anything that becomes digitized enters to exponential growth. Digital information is easy to access, share and distribute. It can spread at the speed o the internet.

When something starts being digitized, its initial period of growth is deceptive. Doubling 0.01 gets 0.02, then 0.04 and so on. Exponential growth really takes off after it brakes the whole-number barrier. 2 quickly becomes 32, which becomes 32,000 before you know it.

The existing market for a product or service is disrupted by the new market the exponential technology creates because digital technologies out perform in effectiveness and costs.

Money is increasingly removed from the equation as the technology becomes cheaper, often to the point of being free. Software is less expensive to produce than hardware and copies are virtually free.

Separates physical products are removed from the equation. Technologies that were once bulky or expensive are now all in a smartphone that fits in your pocket.

Once something is digitized, more people can have access to it. Powerful technologies are no longer only for governments, large organizations, or the wealthy.