The 4 Things Every Entrepreneur Must Do to Thrive During the Pandemic

"Learn new things because learning is your skill set."

... and beyond:

• Be agile. Pivoting has gotten a lot of businesses through the pandemic. Continuing to adapt to it is what helps you keep going.
• Communicate honestly and authentically. When facing a crisis, be transparent with everyone affected while working to deal with the problem. People will respect you the most if you're authentic and honest with them about what's going on.
• Love your product. If you have that love and think what you're selling will improve the lives of others, you can easily find the necessary motivation--and provide a positive model for other employees and salespeople in your company. 
• Keep up with the future. And while you don't have to become a bitcoin expert, for example, you need to have a handle on how it could affect your business.