Adweek

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Adweek

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Breaking News in Advertising, Media and Technology

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Adweek @adweek.com · Jan 5

#Healthcare #PatientEmpowerment #MentalHealth

Zocdoc Turns Healthcare Anxiety Into Comedy With Goth Kids and Auctioneers

Finding the right doctor can feel like a gamble, but Zocdoc wants patients to know they don't have to settle. That's the premise behind the healthcare app's new national campaign, "You've Got Options," created by 72andSunny.

Adweek @adweek.com · Jan 5

#Healthcare #PatientEmpowerment #MentalHealth

Zocdoc Turns Healthcare Anxiety Into Comedy With Goth Kids and Auctioneers

Finding the right doctor can feel like a gamble, but Zocdoc wants patients to know they don't have to settle.

Adweek @adweek.com · Jan 5

#Creativity #AI #Taste

In the Age of AI, Every Creative Needs To Think Like a Creative Director

Why every junior creative needs to hone their sense of taste in an AI-powered world.

Adweek @adweek.com · Jan 5

#Creativity #AI #Taste

In the Age of AI, Every Creative Needs To Think Like a Creative Director

Why every junior creative needs to hone their sense of taste in an AI-powered world.

Adweek @adweek.com · Jan 5

#Creativity #AI #Taste

In the Age of AI, Every Creative Needs To Think Like a Creative Director

Why every junior creative needs to hone their sense of taste in an AI-powered world. Creative directors are suddenly becoming the most indispensable role in the creative department.