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The Wall Street Journal News source @wsj.com · New York City 🇺🇸· Mar 21 ·

#BTS #MusicIndustry #FanEngagement

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Taylor Swift's 'Eras' Tour Was Big. BTS Wants to Go Bigger.
The relationship BTS has struck with its most-passionate fans is a model for the $39. 5 billion music industry looking for growth beyond just the songs.