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Rather, ikigai is about feeling your work makes a difference in people's lives.
How people find meaning in their work is a topic of much interest to management experts. One research paper by Wharton management professor Adam Grant explained that what motivates employees is "doing work that affects the well-being of others" and to "see or meet the people affected by their work."
In one experiment, cold callers at the University of Michigan who spent time with a recipient of the scholarship they were trying to raise money for brought in 171% more money when compared with those who were merely working the phone. The simple act of meeting a student beneficiary provided meaning to the fundraisers and boosted their performance.