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Charisma is about what you say and do as opposed to who you really are as a person. Your subconscious, social cues, physical expression, and the way you treat others all play a part in developing your charisma.
Developing charisma is a process that involves looking carefully at yourself and fine-tuning your communication.
Presence is necessary for charisma and it’s all about being truly engaged with others and showing them that they have your complete attention. Without presence, you can come across as just wanting to show off.
Shut down your ego, and pay attention to and focus on every word that others say.
People like confident individuals, even if their other qualities are less attractive. Developing confidence is a balancing act as you don't want to be arrogant, but you also don't want to come across as timid or scared.
Exercising regularly, dressing in clothes that make you feel good, and talking about the things you understand well can help you build and maintain confidence.
Control the flow of conversation and make others feel comfortable:
Proper eye contact can express that you're invested, listening and accepting of the other, while looking down or constantly shifting your gaze shows lack of interest and focus. Too much or too little eye contact can be off-putting, experiment to find the right amount.
Match the other person's physical mannerisms and energy level, and you'll notice how well they'll respond to it. You don't need to agree with what they say or do, the mirroring itself can increase your likability.
You can also mirror the qualities that you find likable in others. You don't need to copy them, but learn their secrets, try them on and adapt them until they fit you.