The Scientific Way to Generate Ideas on Demand

• Focused: when you're very focused on solving the problem in front of you. But this also clamps down on unconventional and creative solutions
• Distracted: when you’re unfocused and your mind wanders, because you’re relaxed. This engages the autopilot area of your brain. The rest of your mind is free to wander, making connections and encouraging creative thoughts to form.

Make sure you’re prepared at any time.

• Find out when you’re relaxed, happy and distracted (because that's when creative thoughts are more likely to appear) and make a mental note of when that’s likely to happen.
• Find a way to record the ideas that are sure to come.