The Myth of the Brainstorming Session
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thenextweb.com
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The 2 goals of effective brainstorming:
- Defer judgment (don’t get upset when people say bad ideas).
- Reach for quantity (come up with as many ideas as possible).
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Obstacles to an effective brainstorming:
- Fear of judgment from people in positions of power;
- Extroverts take center stage;
- Groups hate scary ideas, even it they're great ones;
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Steps of the creative process
- Preparation: individual study to focus your mind on the problem;
- Incubation: the problem enters your unconscious mind and nothing appears to be happening externally;
- Intimation: you get a “feeling” that a solution is on the way;
- Illumination: your creative idea moves to conscious awareness;
- Verification: your idea is consciously verified, expanded upon, and then executed.
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