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Disciplined Entrepreneurship
📰 Article

Disciplined Entrepreneurship

The essential companion to the book that revolutionized entrepreneurship Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity, work through hardship, and give the people what they want—even if they don't yet know that they want it. Real-world examples illustrate the framework in action, and case studies highlight critical points that can make or break you when your goal is on the line. Exercises and assessments help you nail down your strengths, while pointing out areas that could benefit from reinforcement—because when it comes to your business, "good enough" isn't good enough—better is always better. Disciplined Entrepreneurship transformed the way that professionals think about starting a company, and this book helps you dig into the proven framework to make your business dreams a reality. Delve deeper into the 24 steps to success Innovate, persevere, and create the product people want Internalize lessons learned from real-world entrepreneurs Test your understanding with exercises and case studies The book also includes new material on topics the author has found to be extremely useful in getting the most value out of the framework including Primary Market Research, Windows of Opportunity and Triggers. The book also introduces the Disciplined Entrepreneurship Canvas to track your progress on this journey. Starting a company is a serious undertaking, with plenty of risk and sacrifice to go around—so why not minimize the risk and make the outcome worth the sacrifice? Author Bill Aulet's 24-step framework is proven to build a successful business; the key is in how well you implement it. Disciplined Entrepreneurship Workbook helps you master the skills, tools, and mindset you need to get on your path to success.

Economics Entrepreneurship Business
30 ideas 8.4K reads
Made to Stick: Why Some Ideas Survive and Others Die
📰 Article

Made to Stick: Why Some Ideas Survive and Others Die

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to improve your idea’s chances—essential reading in the “fake news” era. Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick. BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch.

Psychology Business Books
8 ideas 12.1K reads
Different Kinds of Information
📰 Article

Different Kinds of Information

An 1890 Oxford entrance exam question read: “Give some account of the life of Mary, the mother of our Lord.” William Dawson, in his book The Quest of the Simple Life, writes what happened next: One bright youth, after a feeble sentence or two in which the name of Mary was at least included, went on to say, ‘At this point it may not be out of place to give a list of the kings of Israel.’ Here was something he did know, and it was something not worth knowing. I found that my boys had been educated much the same … with history; they could recite dates and facts, but they had no perception of principles. This may be a bigger problem now than in 1890. The amount of raw, accessible information we have is orders of magnitude more than it was 15 years ago, let alone 129 years ago. Yahoo has historical financial statements of every public company; 20 years ago you had to ask each company to mail you hard copies. Twitter spits out 200 billion tweets a year; it barely existed a decade ago. The firehose makes it easy to mirror the poor Oxford boy: since information is free and ubiquitous but adding context has a mental price, the path of least resistance is to know facts without a clue where they go or whether they’re useful. Michael Batnick wrote about his humble beginnings: “I assumed you could be successful by knowing just two pieces of data, price and earnings. I didn’t even earn the right to call myself a first-level thinker.” Some have four or eight or ten thousand pieces of data but end in the same spot. One step to fixing this is acknowledging different types of information. When you come across a piece of information – any kind of information – I’ve found it useful to bucket it into different groups. 1. Useful but expiring. Take quarterly earnings. They’re useful. But no one cares what Apple’s Q2 2010 earnings were anymore, because its usefulness expired. When finding information you find important it helps to ask, “Will I still consider this important a year from now? Five? Ten?” Expiring information can be useful. But until you ask how long it will be useful for you don’t know how to calibrate that usefulness. And I’ve found that until you ask the question you default to “this will be useful forever,” which is the innocent reason we pay attention to what in hindsight was short-term noise. 2. Useful and permanent. Knowing that an investment’s price fell may be expiring information. But knowing the long history of volatility and its impact on people’s willingness to take risk is permanent information that will be just as valuable in 50 years as it is now. Same with understanding incentives, biases, and the handful of fundamental factors that drive your industry. Permanent information is what teaches you what to do with expiring information. 3. Irrelevant to me but relevant to someone whose decisions are relevant to me. The “signal vs. noise” idea is smart. But investing is the art of figuring out how and why other people make decisions. And something I consider noise may be signal to other people. If an investor’s job is to size up and predict the actions of other people, then what other people consider signals could be useful information to me, even if I think the information is silly and irrelevant. Example: I don’t trade; I’m a long-term investor. But long-term investors can be ruined by bubbles, and bubbles are driven by traders. So long-term investors can benefit from learning how and why traders make decisions, which can mean appreciating information that doesn’t directly impact your own investing decisions. Ignoring information that doesn’t affect you but does affect people whose decisions affect you is most of why politics is so nasty. 4. Irrelevant but a window in how other people think, which is relevant in itself. Paleontology is not relevant to investing. But paleontology has insights about how things naturally grow too big for their own good, which is relevant to investing. Same for fighter pilots, which teaches us about personality traits, and George Carlin skits, which had Nobel Prize-worthy insight into human behavior. A lot of information goes in a broad bucket called “a tiny piece of the puzzle that might help me better understand why things happen.” You rarely use the individual parts, which makes it feel irrelevant. But as a whole it can make the specific information of your field easier to make sense of. 5. Useless but usefully entertaining. Follow Chris Rock’s career advice: “You can’t be anything you want. You can be anything you’re good at, as long as they’re hiring.” Implicit in this is that a good career may not be in the topic you find most entertaining. Which is unfortunate, because people do good work when they enjoy it. But there’s a solution: Every field has interesting/entertaining information that a rational practitioner would say “this is useless” but a reasonable one will say “Yes, but it keeps me engaged and that’s useful.” Examples in investing go by the names of chart porn, FinTwit, CNBC, and many white papers and blogs. I don’t watch CNBC now, but I never would have become interested in investing without teenage exposure to the flashing lights and fist-pounding of its hosts. In that sense it’s some of the most important information I’ve come across. The trick – a hard one – is knowing when information is merely entertainment and shouldn’t influence your actions. 6. Useful only when combined with other information. Interest rates rise. What next? Depends on what investors expected before the rise, what they expect to happen next, why they rose, who raised them, the level and kind of debt outstanding, the rise relative to interest rates in other countries, and so on endlessly. Few pieces of information are useful by themselves. They’re part of a puzzle where one piece only makes sense if all the other pieces are put together to show a bigger picture. And that picture often has so many pieces that it’s practical to rely on simple rules that give you a general idea of the scene. 7. Irrelevant in all circumstances. You know it when you see it. 8. Requires immediate action. The rarest information that exists.

Personal Development Money & Investments Problem Solving
7 ideas 22.2K reads
Radical Focus
📰 Article

Radical Focus

How do you inspire a diverse team to work together, going all out in pursuit of a single, challenging goal? How do you get your team to commit to bold goals? How do you stay motivated despite setbacks and disappointments? And what do you do when it looks like you're headed for failure?In Radical Focus, Christina Wodtke combines her hard earned experience as an executive at Zynga, Linkedin and many of Silicon Valley's hottest companies to answer those questions. It's not about to-do lists and accountability charts. It's about creating a framework for regular check-ins, key results, and most of all, the beauty of a good fail - and how to take a temporary disaster and turn it into a future success.In this book, Wodtke takes you through the fictional case study of Hanna and Jack, who are struggling to survive in their own startup. They fight shiny object syndrome, losing focus, and dealing with communication issues. After hard lessons, they learn the practical steps they need to do what must be done.The second half of the book demonstrates how to use Objectives and Key Results (OKRs) to help teams realize big goals in a methodical way, leaving nothing to chance. Laid out in a practical but compelling way, she makes the lessons of Hanna and Jack's story clear and actionable.Ready to move your team in the right direction? Read this, and learn the system of creating your focus - and finding success.

Economics Personal Development Business
7 ideas 25.2K reads

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